What it is Make (formerly Integromat) is a no-code automation tool that builds "trigger → process → action" scenarios on a visual canvas, with support for branching, loops, and data transformation for more complex logic than a linear Zap.
Where it fits for cross-border sellers
- Inquiry routing: branch by source or keyword: a large-account inquiry goes to a human first, a routine one goes to AI auto-reply
- Multi-platform order/inventory sync between Shopify, TikTok Shop, and an independent store backend
- Content distribution: reformat and push one published post out to several social formats at once
Strengths The visual canvas makes a full automation's logic easier to follow than Zapier's linear steps, which pays off once a workflow needs conditionals or multiple branches.
Watch out for The visual editor has a slightly steeper learning curve than Zapier; for a genuinely simple workflow, Zapier may still be faster to set up. Check current pricing and operation limits on Make's site.
Site: https://www.make.com
