19 posts
Playbooks
Step-by-step AI playbooks for marketplace sellers and small trading teams: optimising Amazon and Etsy listings, drafting inquiry and support replies, email flows and automation, with the points where a person must check.
- 8 minPlaybooks
How to Auto-Reply to Store FAQs with AI on Your Independent Store
From building an FAQ knowledge base and making AI answer only from it, to deciding what must always go to a person: a practical way to automate support on an independent store.
- 9 minPlaybooks
How to Auto-Reply to B2B Sales Enquiries with AI
From sorting incoming enquiries and having AI draft replies to a salesperson approving and sending them: how to build an enquiry automation pipeline for an export business, step by step.
- 11 minPlaybooks
How to Write Product Descriptions in Bulk with AI for Your Shopify or DTC Store
A practical workflow for producing product descriptions at scale for a DTC store: fix a copy template, generate drafts in bulk, then review them by hand.
- 7 minPlaybooks
Monitoring Competitor Prices and Listing Changes with AI
Decide what change triggers what action, collect through official channels and sampling rather than aggressive scraping, and let AI summarise diffs, not decide.
- 7 minPlaybooks
Localising Marketplace Listings Across Five European Stores
Lock the facts and terminology in one source store, generate per language, then check compliance fields country by country. Sync tools copy listings; they don't carry your compliance.
- 7 minPlaybooks
Etsy Titles and Tags with AI: How to Budget Your 13 Tag Slots
A 140-character title, 13 tags, 20 characters each. Treat the tag slots as a budget, let AI generate inside the constraints, and check attributes by hand.
- 7 minPlaybooks
Writing Shopify Product and Collection Meta at Scale with AI
Set the field rules and templates first, then let AI fill them, with mechanical length, duplication and banned-word checks before anything is written back.
- 7 minPlaybooks
Analysing Customer Reviews at Scale with AI: Causes and a Fix List
Turn reviews into checkable data, let AI apply fixed labels with evidence, then rank fixes by frequency, impact and how much you control.
- 7 minPlaybooks
Optimising Google Merchant Center Titles with AI, at Scale
Feed titles must match the landing page and front-load what matters, plus the structured_title field for AI-generated titles that most tutorials skip.
- 7 minPlaybooks
Optimising Amazon Listings with AI: Titles, Bullets and a Compliance Check
Lock the product facts and the platform limits first, then let AI generate candidates (built around Amazon's 2026 title change and the new Item Highlights field).
- 7 minPlaybooks
Setting Up a Shopify Abandoned Cart Flow in Klaviyo That Doesn't Annoy Buyers
Most abandoned cart problems are trigger problems, not copy problems. A three-email Klaviyo flow built so buyers who already paid stop receiving reminders.
- 9 minPlaybooks
Are AI-Generated Product Images Allowed on Amazon? The July 2026 Rules Explained
Amazon has no blanket ban on AI product images, but as of July 2026, any image containing a fully AI-generated photorealistic person must carry a contains-synthetic-performer tag in its XMP metadata. Here is what the new rule covers, what is exempt, the safe-vs-risky uses of AI imagery, and a compliance checklist for cross-border sellers.
- 7 minPlaybooks
Automating WhatsApp Business Support with AI for Cross-Border Sellers
For sellers reaching Latin America, Southeast Asia, or the Middle East, most day-to-day customer conversation happens on WhatsApp, not email. The same knowledge-base-first automation idea applies, but WhatsApp's own rules change the playbook.
- 8 minPlaybooks
Batch-Writing TikTok Shop Video Scripts with AI
The time sink in TikTok Shop content isn't filming; it's constantly coming up with new hooks. A workflow for batching script variants with AI and leaving the filming and trend judgment to a human.
- 7 minPlaybooks
AI-Assisted Email Campaigns for Small Ecommerce Stores
A workflow for going from a Klaviyo segment to a drafted, on-brand campaign email in less time, without sending something that doesn't fit the segment it's going to.
- 8 minPlaybooks
From Product Photo to On-Brand Lifestyle Scenes with AI
A workflow for using AI-generated backgrounds around a real product photo for social posts and ads, and why the listing hero image should stay untouched.
- 8 minPlaybooks
Turning One Product Photo into a Full Amazon and Etsy Listing with AI
A workflow for going from a single real product photo to Amazon bullet points, an Etsy tag set, and a Shopify description, with a clear line on what AI shouldn't touch.
- 8 minPlaybooks
AI-Assisted Supplier Outreach: A Workflow for Small Importers
A small importer's playbook for using AI to draft, translate, and track supplier outreach, and where automation should stop and a human should take over.
- 8 minPlaybooks
How Small Shopify Teams Automate Customer Support with AI (Without Losing the Personal Touch)
A practical sequence for a 1-3 person Shopify team: build a real reference doc first, draft replies with AI, then draw a hard line for what always goes to a human.
