By platform · 5 posts
Amazon
The 75-character title rule, bullet points, AI image policy, European marketplaces and competitor monitoring.
How do you shorten Amazon titles to 75 characters? From 27 July 2026, outside media categories, Amazon's US marketplace caps titles at 75 characters and adds an Item Highlights field of up to 125. Let the title identify the product and move material and use-case detail into Highlights.
Images and other marketplaces follow the same rule: get the platform limits right before generating anything. Main images still need a white background and the real product. When expanding into Europe, Build International Listings copies listings for you, but compliance still has to be checked country by country.
Tools you can use now
Playbooks
5 posts- 7 minPlaybooks
Monitoring Competitor Prices and Listing Changes with AI
Decide what change triggers what action, collect through official channels and sampling rather than aggressive scraping, and let AI summarise diffs, not decide.
- 7 minPlaybooks
Localising Marketplace Listings Across Five European Stores
Lock the facts and terminology in one source store, generate per language, then check compliance fields country by country. Sync tools copy listings; they don't carry your compliance.
- 7 minPlaybooks
Optimising Amazon Listings with AI: Titles, Bullets and a Compliance Check
Lock the product facts and the platform limits first, then let AI generate candidates (built around Amazon's 2026 title change and the new Item Highlights field).
- 9 minPlaybooks
Are AI-Generated Product Images Allowed on Amazon? The July 2026 Rules Explained
Amazon has no blanket ban on AI product images, but as of July 2026, any image containing a fully AI-generated photorealistic person must carry a contains-synthetic-performer tag in its XMP metadata. Here is what the new rule covers, what is exempt, the safe-vs-risky uses of AI imagery, and a compliance checklist for cross-border sellers.
- 8 minPlaybooks
Turning One Product Photo into a Full Amazon and Etsy Listing with AI
A workflow for going from a single real product photo to Amazon bullet points, an Etsy tag set, and a Shopify description, with a clear line on what AI shouldn't touch.
Common questions
How do I write Amazon bullet points with AI without false claims?
Write each bullet as an evidence chain: verifiable attribute, what it does for the buyer, then the condition or limit. Ask the model to name the truth-sheet field behind every sentence, and cut anything it can't trace. Then run compliance as a separate pass that only flags risks, such as absolute claims or numbers that conflict with your sheet. Read more →
How do I localise Amazon listings for Germany, France, Italy and Spain?
Pick one source store with the most complete documentation and make every change there. Fix brand names, materials and certification names in a glossary, then generate one language at a time. Build International Listings can sync listings and prices, but Amazon says it doesn't guarantee compliance, so check safety information, warranty wording and certifications per country. Read more →
Do AI-retouched photos of real models need the Amazon AI tag?
No. Amazon's notice exempts photos of real human models even when AI-retouched, colour graded or given a new background. The contains-synthetic-performer tag applies only to people generated entirely by AI. Images with no people, fictional film or game characters and non-photorealistic cartoons are also exempt, and older images don't need retroactive tags. Read more →
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